Frequently asked questions

Proof First Go to Market. We build a living intelligence profile of your market in Pulse, show each prospect a specific problem in their own business before we ever pitch, handle the replies, and book the meeting on your reps' calendars. Jeff leads the engagement; our implementation team runs the system; your reps take the meetings.

Replies divided by LinkedIn messages sent to people who had already accepted a connection request, in our best campaign: 109 replies from 227 messages. It is not a cold email reply rate, and we don't compare it to one. Measured from the very first connection request, the same campaign had 109 replies from 658 requests, about 17%. Our other full-funnel campaigns ran lower, at 37% and 16% of messaged connections. Results vary by market, and Jeff will walk you through any campaign on the call.

A short private web page for that one company, using their own public data and a specific problem we can already see. There is an anonymized example on our home page.

Our market intelligence engine. It continuously gathers and analyzes data on every account in your market, 5,000 or more companies, and tracks the triggers that signal an account is ready to buy: new leadership, new tooling, deadlines, hiring patterns. Those triggers decide who gets contacted and what the proof asset is about.

Mid-size B2B companies where all four conditions hold: 5,000 or more accounts in your market, average contract value of $20,000 or more (or $50,000+ lifetime value), two or more reps with open calendars, and a sales motion closed by people rather than product-led or self-serve. With fewer than about 1,000 named accounts, an account-based approach usually works better, and we\'ll say so. Between 1,000 and 5,000 accounts, we'll look at your market on the call and tell you honestly whether Proof First will pay off.

It depends on the size of your market and how many proof assets we build each month. Two lines drive the number: the segment build, quoted once, and sending capacity, a setup fee plus a monthly retainer. 90-day minimum, then month to month with 30 days' notice. Jeff will give you a straight number on the call.

No. You sign off on the segment, the message, and the asset before anything goes out, and we only work the accounts you approved. Most clients run this alongside whatever their reps already do.

Jeff leads every engagement personally. He's on your strategy calls, approves your targeting and messaging, and runs your weekly working call. Our implementation team built and runs the system behind it, so nothing waits on one person. Your reps just take the meetings.

You do. Everything the campaign learns stays with you, never pooled with other clients, and it does not reset if you leave.